Introduction

Marqo is a search and product discovery platform built for ecommerce. Built on state-of-the-art LLM based retrieval, it continuously learns from shopper behavior - clicks, purchases, and browsing - to surface the most relevant, highest-converting products for every query and context.

Key Capabilities

Business-objective optimization. Unlike generic search platforms that optimize purely for relevance, Marqo optimizes for business outcomes - revenue, conversion, and margin - while maintaining semantically accurate results. You don't have to choose between relevance and performance.

Behavioral learning. Marqo continuously trains on your store's own clickstream and purchase data, so rankings improve over time without manual tuning. The more your store runs, the better it gets.

Full discovery suite. Beyond search, Marqo covers autocomplete/typeahead, browse/category pages, recommendations, collections, and agentic/conversational shopping interfaces - all driven by the same underlying AI.

Merchandising controls. Merchandisers can layer business rules on top of AI rankings (boosts, buries, pins, slots, filters) to handle promotions, margin goals, clearance, and brand commitments.

Enterprise-focused. Marqo targets mid-market to large enterprise retailers, and is often brought in to replace legacy tools like Solr/Elasticsearch-based search or older platforms like Searchspring, Klevu, or home-built solutions.

Guaranteed uplift. Marqo supports controlled A/B tests against your existing provider so you can measure the revenue and conversion impact before full commitment - and Marqo stands behind the results.

How Marqo works →